Journalists cannot triage the volume
Overloaded inboxes make valuable ideas difficult to find and leave little time for explanation or response.
A NEW OPERATING SYSTEM FOR PR AND JOURNALISM
Better PR.
Sustainable Journalism.
Journalists are overwhelmed by pitches they cannot realistically assess or answer. PR teams are paid to pitch into that silence, with little information to help clients understand what failed or improve what comes next.
Backfeed replaces this obsolete, one-way system with a governed exchange that recovers PR time, improves client service and directs more funding toward a healthier media ecosystem.
Exact pitch preserved · Independent feedback · Paid feedback, never paid coverage
ONE GOVERNED JOURNEY
- 01Submit the exact pitch
Name the journalist, choose the response level and attach supporting material. Backfeed preserves the pitch exactly as submitted.
- 02Backfeed handles the private request
The journalist decides whether to accept. Their membership and contact route are never disclosed.
- 03Receive an independent response
Complete the request, ask one clarification or use the stated refund window.
WHY THIS MATTERS
The world needs quality journalism more than ever.
Rigorous, independent journalism informs people, challenges institutions and supports healthy societies. But the protocol connecting PR and media wastes professional time, withholds useful information and leaves too little value with the people doing editorial work.
THE OLD PROTOCOL
A one-way system fails on three fronts.
PR firms cannot account for the silence
Clients fund outreach that may never be read, while PR teams lack the evidence to explain rejection or reshape the next pitch.
Independent journalism needs broader income
A democratised media ecosystem needs income beyond advertising without trading away editorial independence.
THE NEW OPERATING SYSTEM
Backfeed turns one-way pitching into a governed professional exchange.
Backfeed governs exact pitches, professional attention, independent judgement, feedback and payment. PR becomes more productive, client advice becomes better informed, journalists gain another way to earn and society benefits from a healthier media ecosystem.
Payment is for feedback only—never coverage, access or favourable treatment.EVERYONE BENEFITS
A better protocol creates value on every side.
FOR PR PROFESSIONALS
More productive PR
Recover time, reduce blind outreach and improve the quality of client service.
FOR CLIENTS
Better client intelligence
Receive clearer evidence about why a pitch failed and how the next one should change.
FOR JOURNALISTS
More sustainable journalism
Earn from professional judgement without selling coverage or compromising independence.
FOR SOCIETY
A healthier media ecosystem
Support informed people and accountable institutions through more diverse, better-funded journalism.
CHOOSE YOUR SIDE OF THE EXCHANGE